Data & Methodology

Data

The dataset includes all countries, providers, and survey rounds. Please refer to the codebook for variable names and definitions

Download Codebook

Methodology

Overview

As part of Innovation for Poverty Action (IPA)’s Consumer Protection Research Initiative (supported by the Bill and Melinda Gates Foundation), IPA will collect and publish as a public good pricing data for a variety of common DFS transactions across 130 providers in 18 low- and middle-income countries. Utilizing automated web-scraping techniques, we will gather this data on a regular basis from leading DFS providers in each country, standardize it across countries, and where possible, disaggregate provider fees and government taxes.

This data will enable BMGF, regulators and researchers to track changes in DFS pricing over time, and investigate differences in pricing models both across countries and within countries. For example, we can explore whether countries with more competitive DFS markets tend to have lower prices or whether providers in a given market tend to converge on a single price or whether firms appear to actively compete on price.

From a consumer perspective, the lack of standardized pricing disclosures makes comparison costs across providers difficult. A “live” pricing tracker will empower users to easily compare transaction costs across providers in their markets, facilitating more informed financial decisions.

Objectives

The goal of the DFS price scraping work is to capture the price (official fee + tax) consumers face when moving money domestically. Primarily this entails:

  1. Exchanging cash for e-money and vice versa (CICO)
  2. Moving money between personal accounts (including within the same institution, across institutions of the same type)
  3. Paying for goods or services (including merchant payments, utility payments)

This definition specifically excludes: other types of payments, including B2B and G2P payments; international transfers; account fees not associated with the movement of money (e.g., maintenance fees, penalty fees); fees for other types of financial services such as credit or insurance; unofficial fees including informal agent fees (whether illicit or not).

We aim to develop an automated, generative AI-powered tool for finding, collecting and standardizing pricing information.

Categories

  1. Countries: A total of 18 countries will be included, comprising countries from the Transaction Cost Index in Phase 1 of the CPRI and the 9 BMGF priority countries. Namely, these countries are Ethiopia, Kenya, Tanzania, Uganda, Côte d’Ivoire, Ghana, Sierra Leone, Mali, Nigeria, Bangladesh, India, Indonesia, Myanmar, Pakistan, Philippines, Colombia, Paraguay, and Peru
  2. Transaction types: We include transactions related to the domestic movement of money. Namely, these are: cash-in via agent, cash-in via ATM, cash-out from agent, cash-out from ATM, P2P on-network transfer, P2P off-network transfer, P2P to unregistered user (i.e. voucher code), wallet to bank (pushing funds from non-bank wallet to bank account – only applicable for non-bank providers), bank to wallet (pushing funds from bank account to non-bank wallet – only applicable for bank providers), utility payment (electricity), and payment at merchant.
  3. Provider: In an ideal scenario, we want to cover providers with the largest market share in domestic transactions (CICO, P2P transfers, merchant payments), regardless of categorization (i.e. mobile banking, fintech, mobile network operator), aiming at a minimum aggregated market share of 80 percent. However, reliable market share data is often private and difficult to obtain. To address this limitation, we utilized language learning models like ChatGPT to obtain a general overview of the top providers for mobile money and mobile banking in each market. Additionally, we considered other types of financial service providers, such as “Fintech E-wallets” or “Digital Wallets”, that offer similar services but may not fall strictly under mobile money or mobile banking. If these other services are used by at least 10% of the adult population in the country, we include them in the data collection. Below are the specific prompts used:
    • Step 1. Provide a list of the three mobile money providers with the largest market share in this country. Mobile money is defined as an account that you can use your phone which is connect to a large agent network where you can use cash-in cash-out

    • Step 2: List the Top Banks for Mobile Banking: Identify the three banks with the largest market share in terms of mobile banking services in this country.

    • Step 3: Describe Other Types of Financial Services:

      This step involves other types of financial service providers, different from the providers identified in Steps 1 and 2, available in this country that allow for any of the following:

      1. Hold funds digitally.
      2. Transfer money domestically.
      3. Make payments for goods and services.
      4. Convert cash to e-money and vice versa.

      These services may include what are known as “Fintech E-wallets” or “Digital wallets.”

    • Step 3A: Usage Estimate: Do you estimate that these other services are used by at least 10% of the adult population in this country?

    • Step 3B: Provider Type: ONLY IF THE ANSWER TO 3A IS “YES” For each provider listed in the previous step, identify the type of provider and note which of the 4 services identified about the provider offers (recall to be included, the provider must offer at least one of these services)

    • Step 4: Summarize each selected provider identified through Steps 1, 2, and 3. No new providers should be added in this step. Separate the list into these categories: (1) mobile money, (2) mobile banking, (3) other services. Under each category, 3 providers should be included. Category (3), other services, should be excluded depending on your response to Step 3A. Include a source indicating that the provider is active in the country.

When we identify duplicates in the list (i.e. those belonging to the same network), we remove them. Specifically, for mobile money and mobile banking providers, if removing a duplicate results in fewer than three providers in either category, we replace it with another provider by consulting ChatGPT again.

See Annex A for the list of 130 providers included in the study.

  • Tax treatment: Where available, costs scraped will include taxes to reflect the full price incurred by consumers. The provider fees and taxes will be disaggregated in the dataset. However, since most pricing information does not explicitly include tax details, IPA cannot guarantee that the scraped prices fully account for taxes. This limitation will be clearly stated in the disclaimer. Nonetheless, IPA will continue to explore efforts within IPA and by other organizations that review tax regulations for financial services to determine if this information can be incorporated into the analysis.

  • Switches: In markets where fees for multiple switches are available, we select the cheapest on the website. We exclude fees for switches that are not posted on the website.

  • Account type selection: If different account types are offered (current, savings), we select the account type with the lowest E-KYC requirements, which offers all the transaction types we include in our review (CICO, on-net transfers, off-net transfers, merchant payments).

Current Beta Version

The current beta version includes 13 mobile money providers in 11 countries (Table 1).

Table 1: Providers in the Beta Version
Country Provider
Bangladesh Rocket
Cote d’Ivoire Moov Africa
Ethiopia Telebirr
Mali SAMA
Nigeria Paga
Pakistan Easypaisa Telenor
Paraguay Personal Pay
Paraguay Claro Movil
Peru Bim
Sierra Leone Africell
Sierra Leone Orange
Tanzania Vodacom
Uganda MTN

Reference Value

To compare fairly across countries, we computed the fees as a proportion of a reference value. The simplest approach would be to set a single USD value, as is done in similar price measurement work such as the World Bank’s Remittance Prices Worldwide. However, our intent is to replicate the experience of the typical mobile money user in each country as much as possible. Because of differences in the economic development of each country, typical mobile money transaction sizes differ significantly across countries, meaning using reference values at set USD amounts is not ideal.

Because data on the distribution of mobile money transaction sizes is not publicly accessible in most countries, we had to find a different approach to setting reference values. Using self-reported transaction data from IPA’s consumer protection surveys, we found that median transaction sizes tended to equate to approximately 15 times the mean daily income per capita for the bottom 40 percent of the population. Although this is a very rough approximation, we believe it reflects the typical transaction size more accurately than a set USD value, and we tried to recreate this for each country. We implemented this approximation in the following way.

We used World Bank data on the daily mean income per capita for the bottom 40 percent of the population to approximate the median transaction size. We converted this value to local currency in 2017 using World Bank’s PPP conversion factor for 2017, then inflated it to current local currency using local CPI levels. Lastly, we multiplied this income per capita in current local currency by 15 to obtain our reference value.

Table 2: Reference Values
Country Reference Value 1
Bangladesh BDT 1,700
Colombia COP 120,000
Cote d’Ivoire XOF 12,000
Ethiopia ETB 800
Ghana GHS 150
India INR 900
Indonesia IDR 320,000
Kenya KSh 1,600
Mali XOF 8,000
Myanmar MMK 23,000
Nigeria NGN 8,000 2
Pakistan PKR 3,500
Paraguay PYG 350,000
Peru PEN 180
Philippines PHP 1,500
Sierra Leone SLE 270
Tanzania TZS 24,500
Uganda UGX 35,000

Annex A

Table 3: List of providers
Country Provider Type of Provider
Bangladesh Rocket Mobile Money
Bangladesh Bkash Mobile Money
Bangladesh Nagad Mobile Money
Bangladesh BRAC Bank Mobile Banking
Bangladesh Dutch Bangla Bank Mobile Banking
Bangladesh Islami Bank Bangladesh Limited (IBBL) Mobile Banking
Colombia Daviplata Mobile Money
Colombia Nequi Mobile Money
Colombia Movii Mobile Money
Colombia Bancolombia Mobile Banking
Colombia Davivienda Mobile Banking
Colombia Banco de Bogota Mobile Banking
Colombia Rappi Pay Other types of FSPs
Colombia Billetera PSE Other types of FSPs
Colombia TuDinero Other types of FSPs
Côte d’Ivoire Moov Africa Mobile Money
Côte d’Ivoire Orange Mobile Money
Côte d’Ivoire MTN Mobile Money
Côte d’Ivoire Societe Generale de Cote d’Ivoire (SGCI) Mobile Banking
Côte d’Ivoire Banque Atlantique Cote d’Ivoire (BACI) Mobile Banking
Côte d’Ivoire Banque National d’Investissement (BNI) Mobile Banking
Ethiopia Telebirr Mobile Money
Ethiopia M-BIRR Mobile Money
Ethiopia HelloCash Mobile Money
Ethiopia Commercial Bank of Ethiopia Mobile Banking
Ethiopia Awash Bank Mobile Banking
Ethiopia Dashen Mobile Banking
Ghana Vodafone Mobile Money
Ghana MTN Mobile Money
Ghana Airtel Tigo Money Mobile Money
Ghana Ecobank Ghana Mobile Banking
Ghana Absa Bank Ghana Mobile Banking
Ghana Access Bank Ghana Mobile Banking
Ghana Zeepay Other types of FSPs
Ghana Hubtel Other types of FSPs
Ghana ExpressPay Other types of FSPs
India Paytm Mobile Money
India PhonePe Mobile Money
India GooglePay Mobile Money
India ICIC Bank Mobile Banking
India HDFC Bank Mobile Banking
India State Bank of India Mobile Banking
India MobiKwik Other types of FSPs
India FreeCharge Other types of FSPs
India AmazonPay Other types of FSPs
Indonesia GoPay Mobile Money
Indonesia OVO Mobile Money
Indonesia DANA Mobile Money
Indonesia BRI Mobile Banking
Indonesia Bank Madiri Mobile Banking
Indonesia Bank Central Asia Mobile Banking
Indonesia LinkAja Other types of FSPs
Indonesia ShopeePay Other types of FSPs
Indonesia Blibli Pay Other types of FSPs
Kenya M-PESA Mobile Money
Kenya Airtel Money Mobile Money
Kenya T-Kash (Telcom) Mobile Money
Kenya KCB Bank Mobile Banking
Kenya Co-operative Bank of Kenya Mobile Banking
Kenya Equity Bank Mobile Banking
Kenya M-Shwari Other types of FSPs
Kenya Tala Other types of FSPs
Kenya Branch Other types of FSPs
Mali SAMA Mobile Money
Mali Moov Africa Mobile Money
Mali Orange Mobile Money
Mali Malitel Money Mobile Money
Mali Banque Internationale pour le Commerce et l’Industrie du Mali (BICIM) Mobile Banking
Mali Banque Malienne de Solidarité (BMS) Mobile Banking
Mali Banque Sahélo-Saharienne pour l’Investissement et le Commerce (BSIC) Mobile Banking
Myanmar Wave Money Mobile Money
Myanmar M-Pitesan Mobile Money
Myanmar KBZPay Mobile Money
Myanmar KBZ Bank Mobile Banking
Myanmar CB Bank Mobile Banking
Myanmar AYA Bank Mobile Banking
Nigeria Paga Mobile Money
Nigeria PalmPay Mobile Money
Nigeria Opay Mobile Money
Nigeria Access Bank Mobile Banking
Nigeria Zenith Bank Mobile Banking
Nigeria Guaranty Trust Bank Mobile Banking
Nigeria Kuda Other types of FSPs
Nigeria Remita Other types of FSPs
Nigeria GTBank’s GT World Other types of FSPs
Pakistan EasyPaisa Telenor Mobile Money
Pakistan Jazz Mobile Money
Pakistan Ufone Mobile Money
Pakistan Habib Bank Limited Mobile Banking
Pakistan Meezan Bank Mobile Banking
Pakistan United Bank Limited Mobile Banking
Paraguay Personal Pay Mobile Money
Paraguay Claro Movil Mobile Money
Paraguay Tigo Money Mobile Money
Paraguay Banco Itau Mobile Banking
Paraguay BNF Banco Nacional de Fomento Mobile Banking
Paraguay BBVA Paraguay Mobile Banking
Peru Bim Mobile Money
Peru Movistar Mobile Money
Peru Claro Mobile Money
Peru BBVA Mobile Banking
Peru BCP (Banco de Credito) Mobile Banking
Peru Interbank Mobile Banking
Peru Yape Other types of FSPs
Peru Tunki Other types of FSPs
Peru Kuspit Other types of FSPs
Philippines PayMaya Mobile Money
Philippines GCash Mobile Money
Philippines SmartMoney Mobile Money
Philippines UnionBank Mobile Banking
Philippines BPI Mobile Banking
Philippines BDO Mobile Banking
Sierra Leone Africell Mobile Money
Sierra Leone Orange Mobile Money
Sierra Leone Splash Money Mobile Money
Sierra Leone Sierra Leone Commercial Bank Mobile Banking
Sierra Leone Union Trust Bank Mobile Banking
Sierra Leone United Bank of Africa Mobile Banking
Tanzania Vodacom Mobile Money
Tanzania Airtel Mobile Money
Tanzania Tigo Pesa Mobile Money
Tanzania CRDB Bank Mobile Banking
Tanzania NMB Bank Mobile Banking
Tanzania Standard Chartered Bank Tanzania Mobile Banking
Uganda MTN Mobile Money
Uganda Airtel Mobile Money
Uganda Wave Money Mobile Money
Uganda Stanbic Bank Uganda Mobile Banking
Uganda Equity Bank Uganda Mobile Banking
Uganda I&M Bank Uganda Mobile Banking

Footnotes

  1. Local CPI data for 2024 were used, except for Ethiopia, Indonesia and Myanmar, which used the most recent available data from 2023, 2023 and 2019, respectively.↩︎

  2. The World Bank does not have data for Nigeria on income per capita for the bottom 40 percent of the population, so we adopted Ghana’s income per capita (bottom 40 percent) in the calculations as it is the most similar economy in terms of GDP per capita.↩︎