Data & Methodology
Data
The dataset includes all countries, providers, and survey rounds. Please refer to the codebook for variable names and definitions
Methodology
Overview
As part of Innovation for Poverty Action (IPA)’s Consumer Protection Research Initiative (supported by the Bill and Melinda Gates Foundation), IPA will collect and publish as a public good pricing data for a variety of common DFS transactions across 130 providers in 18 low- and middle-income countries. Utilizing automated web-scraping techniques, we will gather this data on a regular basis from leading DFS providers in each country, standardize it across countries, and where possible, disaggregate provider fees and government taxes.
This data will enable BMGF, regulators and researchers to track changes in DFS pricing over time, and investigate differences in pricing models both across countries and within countries. For example, we can explore whether countries with more competitive DFS markets tend to have lower prices or whether providers in a given market tend to converge on a single price or whether firms appear to actively compete on price.
From a consumer perspective, the lack of standardized pricing disclosures makes comparison costs across providers difficult. A “live” pricing tracker will empower users to easily compare transaction costs across providers in their markets, facilitating more informed financial decisions.
Objectives
The goal of the DFS price scraping work is to capture the price (official fee + tax) consumers face when moving money domestically. Primarily this entails:
- Exchanging cash for e-money and vice versa (CICO)
- Moving money between personal accounts (including within the same institution, across institutions of the same type)
- Paying for goods or services (including merchant payments, utility payments)
This definition specifically excludes: other types of payments, including B2B and G2P payments; international transfers; account fees not associated with the movement of money (e.g., maintenance fees, penalty fees); fees for other types of financial services such as credit or insurance; unofficial fees including informal agent fees (whether illicit or not).
We aim to develop an automated, generative AI-powered tool for finding, collecting and standardizing pricing information.
Categories
- Countries: A total of 18 countries will be included, comprising countries from the Transaction Cost Index in Phase 1 of the CPRI and the 9 BMGF priority countries. Namely, these countries are Ethiopia, Kenya, Tanzania, Uganda, Côte d’Ivoire, Ghana, Sierra Leone, Mali, Nigeria, Bangladesh, India, Indonesia, Myanmar, Pakistan, Philippines, Colombia, Paraguay, and Peru
- Transaction types: We include transactions related to the domestic movement of money. Namely, these are: cash-in via agent, cash-in via ATM, cash-out from agent, cash-out from ATM, P2P on-network transfer, P2P off-network transfer, P2P to unregistered user (i.e. voucher code), wallet to bank (pushing funds from non-bank wallet to bank account – only applicable for non-bank providers), bank to wallet (pushing funds from bank account to non-bank wallet – only applicable for bank providers), utility payment (electricity), and payment at merchant.
- Provider: In an ideal scenario, we want to cover providers with the largest market share in domestic transactions (CICO, P2P transfers, merchant payments), regardless of categorization (i.e. mobile banking, fintech, mobile network operator), aiming at a minimum aggregated market share of 80 percent. However, reliable market share data is often private and difficult to obtain. To address this limitation, we utilized language learning models like ChatGPT to obtain a general overview of the top providers for mobile money and mobile banking in each market. Additionally, we considered other types of financial service providers, such as “Fintech E-wallets” or “Digital Wallets”, that offer similar services but may not fall strictly under mobile money or mobile banking. If these other services are used by at least 10% of the adult population in the country, we include them in the data collection. Below are the specific prompts used:
Step 1. Provide a list of the three mobile money providers with the largest market share in this country. Mobile money is defined as an account that you can use your phone which is connect to a large agent network where you can use cash-in cash-out
Step 2: List the Top Banks for Mobile Banking: Identify the three banks with the largest market share in terms of mobile banking services in this country.
Step 3: Describe Other Types of Financial Services:
This step involves other types of financial service providers, different from the providers identified in Steps 1 and 2, available in this country that allow for any of the following:
- Hold funds digitally.
- Transfer money domestically.
- Make payments for goods and services.
- Convert cash to e-money and vice versa.
These services may include what are known as “Fintech E-wallets” or “Digital wallets.”
Step 3A: Usage Estimate: Do you estimate that these other services are used by at least 10% of the adult population in this country?
Step 3B: Provider Type: ONLY IF THE ANSWER TO 3A IS “YES” For each provider listed in the previous step, identify the type of provider and note which of the 4 services identified about the provider offers (recall to be included, the provider must offer at least one of these services)
Step 4: Summarize each selected provider identified through Steps 1, 2, and 3. No new providers should be added in this step. Separate the list into these categories: (1) mobile money, (2) mobile banking, (3) other services. Under each category, 3 providers should be included. Category (3), other services, should be excluded depending on your response to Step 3A. Include a source indicating that the provider is active in the country.
When we identify duplicates in the list (i.e. those belonging to the same network), we remove them. Specifically, for mobile money and mobile banking providers, if removing a duplicate results in fewer than three providers in either category, we replace it with another provider by consulting ChatGPT again.
See Annex A for the list of 130 providers included in the study.
Tax treatment: Where available, costs scraped will include taxes to reflect the full price incurred by consumers. The provider fees and taxes will be disaggregated in the dataset. However, since most pricing information does not explicitly include tax details, IPA cannot guarantee that the scraped prices fully account for taxes. This limitation will be clearly stated in the disclaimer. Nonetheless, IPA will continue to explore efforts within IPA and by other organizations that review tax regulations for financial services to determine if this information can be incorporated into the analysis.
Switches: In markets where fees for multiple switches are available, we select the cheapest on the website. We exclude fees for switches that are not posted on the website.
Account type selection: If different account types are offered (current, savings), we select the account type with the lowest E-KYC requirements, which offers all the transaction types we include in our review (CICO, on-net transfers, off-net transfers, merchant payments).
Current Beta Version
The current beta version includes 13 mobile money providers in 11 countries (Table 1).
Country | Provider |
---|---|
Bangladesh | Rocket |
Cote d’Ivoire | Moov Africa |
Ethiopia | Telebirr |
Mali | SAMA |
Nigeria | Paga |
Pakistan | Easypaisa Telenor |
Paraguay | Personal Pay |
Paraguay | Claro Movil |
Peru | Bim |
Sierra Leone | Africell |
Sierra Leone | Orange |
Tanzania | Vodacom |
Uganda | MTN |
Reference Value
To compare fairly across countries, we computed the fees as a proportion of a reference value. The simplest approach would be to set a single USD value, as is done in similar price measurement work such as the World Bank’s Remittance Prices Worldwide. However, our intent is to replicate the experience of the typical mobile money user in each country as much as possible. Because of differences in the economic development of each country, typical mobile money transaction sizes differ significantly across countries, meaning using reference values at set USD amounts is not ideal.
Because data on the distribution of mobile money transaction sizes is not publicly accessible in most countries, we had to find a different approach to setting reference values. Using self-reported transaction data from IPA’s consumer protection surveys, we found that median transaction sizes tended to equate to approximately 15 times the mean daily income per capita for the bottom 40 percent of the population. Although this is a very rough approximation, we believe it reflects the typical transaction size more accurately than a set USD value, and we tried to recreate this for each country. We implemented this approximation in the following way.
We used World Bank data on the daily mean income per capita for the bottom 40 percent of the population to approximate the median transaction size. We converted this value to local currency in 2017 using World Bank’s PPP conversion factor for 2017, then inflated it to current local currency using local CPI levels. Lastly, we multiplied this income per capita in current local currency by 15 to obtain our reference value.
Country | Reference Value 1 |
---|---|
Bangladesh | BDT 1,700 |
Colombia | COP 120,000 |
Cote d’Ivoire | XOF 12,000 |
Ethiopia | ETB 800 |
Ghana | GHS 150 |
India | INR 900 |
Indonesia | IDR 320,000 |
Kenya | KSh 1,600 |
Mali | XOF 8,000 |
Myanmar | MMK 23,000 |
Nigeria | NGN 8,000 2 |
Pakistan | PKR 3,500 |
Paraguay | PYG 350,000 |
Peru | PEN 180 |
Philippines | PHP 1,500 |
Sierra Leone | SLE 270 |
Tanzania | TZS 24,500 |
Uganda | UGX 35,000 |
Annex A
Country | Provider | Type of Provider |
---|---|---|
Bangladesh | Rocket | Mobile Money |
Bangladesh | Bkash | Mobile Money |
Bangladesh | Nagad | Mobile Money |
Bangladesh | BRAC Bank | Mobile Banking |
Bangladesh | Dutch Bangla Bank | Mobile Banking |
Bangladesh | Islami Bank Bangladesh Limited (IBBL) | Mobile Banking |
Colombia | Daviplata | Mobile Money |
Colombia | Nequi | Mobile Money |
Colombia | Movii | Mobile Money |
Colombia | Bancolombia | Mobile Banking |
Colombia | Davivienda | Mobile Banking |
Colombia | Banco de Bogota | Mobile Banking |
Colombia | Rappi Pay | Other types of FSPs |
Colombia | Billetera PSE | Other types of FSPs |
Colombia | TuDinero | Other types of FSPs |
Côte d’Ivoire | Moov Africa | Mobile Money |
Côte d’Ivoire | Orange | Mobile Money |
Côte d’Ivoire | MTN | Mobile Money |
Côte d’Ivoire | Societe Generale de Cote d’Ivoire (SGCI) | Mobile Banking |
Côte d’Ivoire | Banque Atlantique Cote d’Ivoire (BACI) | Mobile Banking |
Côte d’Ivoire | Banque National d’Investissement (BNI) | Mobile Banking |
Ethiopia | Telebirr | Mobile Money |
Ethiopia | M-BIRR | Mobile Money |
Ethiopia | HelloCash | Mobile Money |
Ethiopia | Commercial Bank of Ethiopia | Mobile Banking |
Ethiopia | Awash Bank | Mobile Banking |
Ethiopia | Dashen | Mobile Banking |
Ghana | Vodafone | Mobile Money |
Ghana | MTN | Mobile Money |
Ghana | Airtel Tigo Money | Mobile Money |
Ghana | Ecobank Ghana | Mobile Banking |
Ghana | Absa Bank Ghana | Mobile Banking |
Ghana | Access Bank Ghana | Mobile Banking |
Ghana | Zeepay | Other types of FSPs |
Ghana | Hubtel | Other types of FSPs |
Ghana | ExpressPay | Other types of FSPs |
India | Paytm | Mobile Money |
India | PhonePe | Mobile Money |
India | GooglePay | Mobile Money |
India | ICIC Bank | Mobile Banking |
India | HDFC Bank | Mobile Banking |
India | State Bank of India | Mobile Banking |
India | MobiKwik | Other types of FSPs |
India | FreeCharge | Other types of FSPs |
India | AmazonPay | Other types of FSPs |
Indonesia | GoPay | Mobile Money |
Indonesia | OVO | Mobile Money |
Indonesia | DANA | Mobile Money |
Indonesia | BRI | Mobile Banking |
Indonesia | Bank Madiri | Mobile Banking |
Indonesia | Bank Central Asia | Mobile Banking |
Indonesia | LinkAja | Other types of FSPs |
Indonesia | ShopeePay | Other types of FSPs |
Indonesia | Blibli Pay | Other types of FSPs |
Kenya | M-PESA | Mobile Money |
Kenya | Airtel Money | Mobile Money |
Kenya | T-Kash (Telcom) | Mobile Money |
Kenya | KCB Bank | Mobile Banking |
Kenya | Co-operative Bank of Kenya | Mobile Banking |
Kenya | Equity Bank | Mobile Banking |
Kenya | M-Shwari | Other types of FSPs |
Kenya | Tala | Other types of FSPs |
Kenya | Branch | Other types of FSPs |
Mali | SAMA | Mobile Money |
Mali | Moov Africa | Mobile Money |
Mali | Orange | Mobile Money |
Mali | Malitel Money | Mobile Money |
Mali | Banque Internationale pour le Commerce et l’Industrie du Mali (BICIM) | Mobile Banking |
Mali | Banque Malienne de Solidarité (BMS) | Mobile Banking |
Mali | Banque Sahélo-Saharienne pour l’Investissement et le Commerce (BSIC) | Mobile Banking |
Myanmar | Wave Money | Mobile Money |
Myanmar | M-Pitesan | Mobile Money |
Myanmar | KBZPay | Mobile Money |
Myanmar | KBZ Bank | Mobile Banking |
Myanmar | CB Bank | Mobile Banking |
Myanmar | AYA Bank | Mobile Banking |
Nigeria | Paga | Mobile Money |
Nigeria | PalmPay | Mobile Money |
Nigeria | Opay | Mobile Money |
Nigeria | Access Bank | Mobile Banking |
Nigeria | Zenith Bank | Mobile Banking |
Nigeria | Guaranty Trust Bank | Mobile Banking |
Nigeria | Kuda | Other types of FSPs |
Nigeria | Remita | Other types of FSPs |
Nigeria | GTBank’s GT World | Other types of FSPs |
Pakistan | EasyPaisa Telenor | Mobile Money |
Pakistan | Jazz | Mobile Money |
Pakistan | Ufone | Mobile Money |
Pakistan | Habib Bank Limited | Mobile Banking |
Pakistan | Meezan Bank | Mobile Banking |
Pakistan | United Bank Limited | Mobile Banking |
Paraguay | Personal Pay | Mobile Money |
Paraguay | Claro Movil | Mobile Money |
Paraguay | Tigo Money | Mobile Money |
Paraguay | Banco Itau | Mobile Banking |
Paraguay | BNF Banco Nacional de Fomento | Mobile Banking |
Paraguay | BBVA Paraguay | Mobile Banking |
Peru | Bim | Mobile Money |
Peru | Movistar | Mobile Money |
Peru | Claro | Mobile Money |
Peru | BBVA | Mobile Banking |
Peru | BCP (Banco de Credito) | Mobile Banking |
Peru | Interbank | Mobile Banking |
Peru | Yape | Other types of FSPs |
Peru | Tunki | Other types of FSPs |
Peru | Kuspit | Other types of FSPs |
Philippines | PayMaya | Mobile Money |
Philippines | GCash | Mobile Money |
Philippines | SmartMoney | Mobile Money |
Philippines | UnionBank | Mobile Banking |
Philippines | BPI | Mobile Banking |
Philippines | BDO | Mobile Banking |
Sierra Leone | Africell | Mobile Money |
Sierra Leone | Orange | Mobile Money |
Sierra Leone | Splash Money | Mobile Money |
Sierra Leone | Sierra Leone Commercial Bank | Mobile Banking |
Sierra Leone | Union Trust Bank | Mobile Banking |
Sierra Leone | United Bank of Africa | Mobile Banking |
Tanzania | Vodacom | Mobile Money |
Tanzania | Airtel | Mobile Money |
Tanzania | Tigo Pesa | Mobile Money |
Tanzania | CRDB Bank | Mobile Banking |
Tanzania | NMB Bank | Mobile Banking |
Tanzania | Standard Chartered Bank Tanzania | Mobile Banking |
Uganda | MTN | Mobile Money |
Uganda | Airtel | Mobile Money |
Uganda | Wave Money | Mobile Money |
Uganda | Stanbic Bank Uganda | Mobile Banking |
Uganda | Equity Bank Uganda | Mobile Banking |
Uganda | I&M Bank Uganda | Mobile Banking |
Footnotes
Local CPI data for 2024 were used, except for Ethiopia, Indonesia and Myanmar, which used the most recent available data from 2023, 2023 and 2019, respectively.↩︎
The World Bank does not have data for Nigeria on income per capita for the bottom 40 percent of the population, so we adopted Ghana’s income per capita (bottom 40 percent) in the calculations as it is the most similar economy in terms of GDP per capita.↩︎